Ancient cultures, including the Egyptians and Chinese, have long used colors (chromotherapy) to heal. Artists and interior designers also understand the impact color can have on moods, feelings, and emotions. Color also can be a powerful communication tool and may be used to signal action, influence mood, and cause physiological reactions. And certain colors are often associated with increased blood pressure, increased metabolism, and eyestrain.
Although the perceptions of color are somewhat subjective and often differ in various countries and religions, there are some colors that seem to have universal meaning. Colors in the red area of the spectrum (red, orange and yellow) are known as warm colors and evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the color spectrum (blue, purple, green) are known as cool colors and are often described as calm, but can also call to mind feelings of sadness or indifference.
When it comes to health, here how are colors are used.
- Red is used to stimulate the body and mind and to increase circulation.
- Yellow is thought to stimulate the nerves and purify the body.
- Orange is used to heal the lungs and to increase energy levels.
- Blue is believed to soothe illnesses and treat pain.
- Indigo shades are thought to alleviate skin problems.
Red - Red is the most vibrant of all the colors. It stimulates the adrenal gland and the neurons. This color is ideal to wear for a walk or exercise as it is an invigorating color. However, too much exposure to the color red can cause stress; it may also cause frustration and provoke anger. Red also symbolizes love and stimulates heartbeat and breathing. Researches show that men feel more affectionate towards women wearing red.
Yellow - Seeing the color yellow helps to release a chemical in the brain called Serotonin, essential for causing a happy mood. Studies have proven that yellow color enhances concentration and gives the brain and nervous system a “ wake-up call”. It is also beneficial for speeding up metabolism and is a common food color.
Blue - Blue has a soothing effect on human mind. Blue is used a lot in corporate sector as it denotes loyalty. Materials that are blue color appear to be light in weight. For weight watchers, having a blue kitchen or eating off blue plate can help people eat less
Black - Black signifies power and authority. It also represents knowledge and intelligence. It is the most popular color in the fashion industry because of its association with style and it makes people wearing it look thin. A food product packed in black color may bring in more profits because it is perceived to be higher in quality. Black is the most aggressive color, studies found that hockey teams wearing black jerseys were penalized more for fouls.
White - White is considered to be the most neutral color. Baby products come usually in white to symbolize innocence and cleanliness. White is used by doctors and nurses to show sterility. In clothes, white is associated with sophistication.
Green - Green represents nature and currently it is the most popular color used in interior decoration. The reason is its soothing effect on the eyes. Green relaxes the body and alleviates stress. Researchers have proven that the color improves vision. Green has a healing and hygienic effect and for this reason it is used a lot in hospitals.
Pink - Pink color is often considered to be the most romantic colors. It’s most tranquilizing color and associated with femininity. Often sports teams use pink color to paint the locker rooms for the opposing team. Pink has also been found to be helpful in reducing anger and anxiety and prisons in US are painted pink to keep the prisoners calm.
Purple - Purple symbolizes royalty, luxury and sophistication. People wearing purple color are perceived to be wealthy. It develops spirituality and deep thoughts. Purple has also been found helpful to intensify sexual activity.
Orange - Orange is derived by the combination of red and yellow color. Therefore, it has the effects of the two colors. It is also useful for increasing appetite and is often found as the color of many fast food places.